For the first time in its history, the Electronic Entertainment Expo will be selling badges to consumers. What that means is that regular people and your next door neighbor can actually attend the 3-day show.
Let me break it down further. E3 is an industry-only event. You have to be working for a video game related company in order to get a badge. This means you’re either a game programmer, dev, manufacture gaming peripherals, or are part of or associated with something video game related (no, working at GameStop does not count). The other option is being a valid member of a reputable media outlet such as our blog.
This is a surprising move by the ESA (Entertainment Software Association), the people that run E3. Is it because of declining interest by top companies like Activision who were absent from the show floor last year, or EA who decided to offer an offsite event instead?
Whatever their reason is, this will give consumers a glimpse of an exclusive event. According to sources, who declined to be identified but are familiar with the matter, badge prices will be $150 USD for the first 1000 people and $250 USD for the rest.
There are also reports of “business badge” allocation that enables separate entrance and access to a business lounge throughout the expo. The E3 expo takes place in June.
What do you think of the news? Are you going to get try and purchase a badge? Let us know in the comments below!